Many D2C brands are moving digital dollars back to traditional marketing channels. Rising costs of digital mediums Need to build brand awareness, trust, and credibility They are finding out that the direct response type campaigns that can work on search and social media channels will only take you so far. “As you evolve,” Melanie Travis,
New privacy laws on the world stage are impacting businesses that have any online presence and capture personally-identifiable data. GDPR The EU’s General Data Protection Regulation (GDPR) has already had a significant effect on companies doing business in the EU or doing business with EU residents. It’s affected most U.S. based companies that have any
Why do customers trust brands? The top reasons are all about product or service quality, according to the latest edition of the Edelman Trust Barometer. It delivers good quality products or services The brand gets good ratings and reviews It charges a fair price It has always treated me and others well Farther down the
How effective is your website for building awareness and consideration? Most people would say it’s pretty good. In fact, the majority of B2B marketers say it is their most effective tool for the early stages of the buying funnel. In a report by Forrester, most B2B marketers said their business websites were more effective than
Mary Meeker is a venture capitalist and former Wall Street security analyst. She’s ranked by Forbes as one of the top 100 most powerful women in the world. When she unveils her annual presentation on Internet trends, it makes news. This year’s report is no different. You read the full report here: Internet_Trends_2019. It’s 333 pages
Despite all the talk about cord cutting, streaming, social media, and digital marketing, it’s easy to forget that TV remains the dominant medium. Here are four facts that demonstrate the continued power of television as the dominant medium. People spend more time with TV than computers, smartphone, and tablets combined… by a factor of 5x.
A new study shows that independent restaurants are dramatically increasing their spending on digital advertising. Within the last year, 68 percent of those surveyed report they are spending more on digital ads than ever before to attract customers. The restaurant business has never been easy. 17 percent of new restaurants don’t last a full year.
The basic tenet of successful selling is to uncover a customer need and then find a way to fill that need. Salespeople sometimes forget to find the need and rush straight to selling products or services. Then, they wonder why people don’t buy what they’re selling. Clayton Christensen is a Harvard professor and author of
Thanks to Facebook and Google, we all have access to more data than we probably should have access to in real life. The field of advertising in particular is becoming very inappropriate in certain cases, pushing digital marketing tactics to their ethical limits. Read More: The Ethical Troubles Of Digital Marketing Tactics
Consumers overwhelming say privacy concerns are starting to have them rethinking rethink how they interact online. At the same time, however, their actions are telling a slightly less convincing story. People say one thing to researchers, but their actions demonstrate something else. A third of those surveyed think digital is having a “negative effect on
“I understand that many people don’t think Facebook can or would even want to build this kind of privacy-focused platform — because frankly we don’t currently have a strong reputation for building privacy protective services and we’ve historically focused on tools for more open sharing,” wrote Facebook CEO Mark Zuckerberg. “But we’ve repeatedly shown that
New advancements in AI-based search, including voice search, are fundamentally changing the way people interact with brands. Research from Yext Inc and Vanson Bourne shows marketers are struggling to evolve quickly enough for this new reality: only 8% of marketers believe their organization’s brand management strategy is completely effective to manage emerging technology and changing
One of the hardest things to do in transforming an organization to a digital world is getting cross-department support. Traditional boundaries between sales, marketing, IT, customer service, online and offline staff, impede these efforts. It’s tough to get everybody rowing the same way when they still have to take care of the legacy business every
As simple as it may seem, a successful post-click optimization strategy will turn a more significant percentage of your company’s website traffic into profit by effectively engaging your potential customers after they’ve clicked on your sponsored post or advertisement, according to digital marketing firm fishbat. Here’s what else they had to say: Social media channels
The future of TV is supposed to be streaming, right? In its 4th quarter earnings report, AT&T dropped a bombshell. The parent company of DirecTV announced that it had lost 267,000 streaming customers of its DirecTV Now service. The forecast for sub losses was 19,000 according to the Hollywood Reporter. Instead, more than a quarter-million
The faster your mobile site loads, the better you’ll look to Google’s robots when it scans your site. Slow-loading websites are now being penalized in the algorithm while fast-loading sites are rewarded. Google recommend your site loads on mobile in 5 seconds or less. Research from Unbounce, however, shows that 85 percent of mobile sites
Google has been hit with a $57 million fine for violations of the EU’s GDRP privacy regulations. CNIL (French data protection regulators) concluded that Google had failed to comply with the law. Lack of Transparency When setting up Android phones, the regulators said Google did not disclose “essential information” to users. This includes things like
If you thought public opinion on the trustworthiness of social media had bottomed up, you might want to rethink that a bit. A new study by Tapatalk polled 1,000 U.S. adults and found that trust in social media networks continues to decline. Get the full report here. 74% said the “integrity of social media sites”
The promise of digital was more transparency and access to metrics that demonstrate whether something is working or not. Too often, though, the metrics establish action without establishing conversions. In other words, the metrics show that someone clicked on an ad, but doesn’t demonstrate whether they bought the product. Clicks are great, but making the
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake? Studies generally suggest that, year