For businesses (and marketers) that have relied on search engines to deliver traffic, there’s a big change coming. The folks at Gartner predict a seismic shift: traditional search engine volume is expected to plummet by a staggering 25% by 2026, with search marketing losing significant market share to AI chatbots and other virtual agents. If
On-page optimization remains crucial for ranking highly and driving organic traffic. With Google’s algorithms becoming increasingly advanced, it’s important to focus on proven, high-impact on-page SEO tactics. In this post, we’ll count down the 10 most effective on-page SEO techniques to deploy in 2023. Master these areas, and you’ll be well on your way to
Many SEOs take a scattered approach to keyword targeting, optimizing for disparate terms without a cohesive strategy. This leads to fragmented efforts and inconsistent rankings. A better approach is to use topic clustering to group semantically related keywords together. By organizing keywords into clusters around high-level topics and sub-topics, you can target more efficiently and
Question: What is search engine optimization (SEO)? Answer: Search engine optimization (SEO) is the practice of optimizing websites and web pages to improve their visibility and ranking on search engine results pages (SERPs). It involves various techniques and strategies to enhance website structure, content relevance, and authority, ultimately driving organic (non-paid) traffic from search engines.
When it comes to SEO, linking is a key component of optimizing your website or blog for search engines. One question that often arises when it comes to linking is whether or not it’s okay to link to the same source multiple times in the same article. Can Be Beneficial First and foremost, it’s important
Google search results typically show a few lines of text that describe the content on a web page. These descriptions, also known as snippets, are designed to provide users with an idea of what they can expect to find on a particular page. As a website owner or blogger, it’s important to have your content
One of the keys to getting engagement is to increase activity and distribution. LinkedIn provides broader distribution to posts that get early engagement when first posted. One way to do that is to encourage friends and co-workers to comment and engage. One friend I have has fostered a small network of people that post on
According to a study of nearly 10,000 companies, data privacy security company CYTRIO reports the marjority of companies have still not taken proactive measures to comply with the California Consumer Privacy Act (CCPA). CCPA and the enhanced CPRA becomes fully enforceable on January 1, 2023 and includes employees’ rights to their personal data. “Companies should
I know I’m not the first to point this out, but tracking by websites is out of control. After an hour of being online today, all at mainstream websites, I somehow managed to accumulate more than 8,000 trackers. After clearing it, a journey to a news website, a Google search, and a visit to an
The latest update to the iOS operating system for iPhone and iPads may cause a big change in email open rates. iOS 15 lets users opt-in to a mail privacy protection feature. If users do so, it will block email senders from being able to get information about how users interacted with the email. Surprisingly,
Taking on Facebook Groups and Reddit threads, Twitter has announced Communities. Now in testing, Twitter is adding communities based around content themes. “Imagine an alternative timeline where everyone just gets you…” Twitter posted in making the announcement. Twitter showed examples including: Plant lovers Black women photographers Sneakerheads Crypto Skincare Traveling solo It will take some
A new study by Mackeeper has analyzed which streaming services are bigger than entire countries! The US dominates global tech and is home to the majority of tech giants including streaming services, but this study shows which of these mammoth services are bigger than countries by comparing population to subscriber count. Throughout the pandemic, most
The Biden Administration took aim at tech companies with a new Executive Order. It urges 12 different federal agencies to aggressively regulate big business, including the FTC and Justice Department which have broad antitrust enforcement powers. “The Order includes 72 initiatives by more than a dozen federal agencies to promptly tackle some of the most
Google’s cookieless future needs a little more time. The plan by Google to block third-party cookies in Chrome has been put on hold. For now. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” Vinay Goel, Google Privacy Engineering Director announced via
It may be the largest data leak of passwords of all time. According to Cyber News, the leak may have exposed more than 8.4 billion passwords. The person posting the leaked passwords on a hacker forum claimed originally to have access to 82 billion passwords. “The compilation itself has been dubbed ‘RockYou2021’ by the forum
You would think that marketers would want to target the people with disposable income that can most easily afford your products. Instead of constantly targeted the people in society that hold more than 60% of all wealth, there remains an obsession with going after the youngest group of consumers. That may have made sense in
For years, many in the advertising community have maintained that consumers want targeted marketing with relevant advertising. It appears, however, that as consumers get an increased say in how they are targeted, that idea isn’t holding up. When Apple updated its iOS operating system for iPhones and iPads, it came with an opt-in component. That
With people stuck inside their home, they relied on technology to stay connect more than ever. Businesses had to adapt to this online shift. It resulted in new online habits and the way people used the internet in 2020. A study done by the UK Domain has revealed the top 100 websites for 2020 and
It’s going to be a very long time before the government gets a day in court against the big tech firms, at least if you look at the Department of Justice complaint against Google as an indication. The tentative trial date for court action is September of 2023. “If anybody thought we would be getting
Google says people asked “Why” in searches more than ever before. They also asked “What day is it?” a lot. Overall, here are the top five searches in 2020 in the US. Election results Coronavirus Kobe Bryant Coronavirus update Coronavirus symptoms Globally, results were similar: Coronavirus Election results Kobe Bryant Zoom IPL Top searches in
A new report by Uswitch has revealed which countries have been the worst hit by data breaches and the US ranks first with nearly 19 million data records stolen. That’s more than 4X the next closest country (South Korea). Canada, the UK, and Australia rounded out the top five. China and India aren’t listed anywhere in
The folks at Clario have put together a fascinating chart that breaks down which online platforms and brands collect the most data and what they know about us. I thought it was worth sharing. Facebook and Instagram top the list (no surprise). We all do it – click ‘accept’ on a cookie pop-up without reading
When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, can lead ROI in short order. The sales cycle is short. Sales can also stop the minute you stop advertising. For B2B businesses, the sales cycle is much longer. 74%
“Our investigation leaves no doubt that there is a clear and compelling need for Congress and the antitrust enforcement agencies to take action that restores competition, improves innovation, and safeguards our democracy.” Rep. David Cicilline After reviewing more than 1.3 million internal documents and interviewing more than 240 people and three dozen antitrust experts, and
We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use to track you as you
Facebook is publicly ramping up the battle with the Australian government over pending legislation that would force it to pay royalties for use of copyrighted news content. It’s a battle being watched closely in both media and tech circles because the implications go farther than just what’s happening in Australia. The tech giants likely fear
It’s amazing how slowly government works some times. The California Consumer Privacy Act was passed in 2018. With more than a year warning for companies to comply, it went into effect in January 2020. Enforcement was held off were the regulations were being finalized. There have been many changes, including a redefinition of what classifies
Nearly half of Americans now believe major tech companies should face more regulation. That was one key finding in a new survey by the Pew Research Center. The survey was released as a House Judiciary Committee is looking into tech companies. Specifically, they are examining anti-trust concerns. Google, Facebook, Amazon, and Apple were expected to
More than a thousand advertisers have now stopped spending on Facebook. Those behind the efforts say Facebook hasn’t made a commitment to changing anything. Jonathon Greenblatt with the Anti-Defamation League, along with leaders of other civil rights groups (NAACP, Color of Change, Free Press), organized the Stop Hate for Profit campaign to hold Facebook accountable.
The California Consumer Privacy Act (CCPA) went into effect on January 1st, but enforcement efforts were put on hold until July 1, 2020. Now that the deadline has passed, CA AG Xavier Becerra has issued warning letters to companies over alleged violations as reported by MediaPost. It’s the toughest law enacted in the U.S. so