Study: Half the Business Listing Online Contain Inaccurate Information

Advertising, Attribution, Branding, Digital, Google, Mobile, Research, Search, , , , , ,

It seems so simple.  How hard is it to get your name, address, phone number, and website URL right online? Apparently, it’s not so easy.  A new study by Uberall and reported in Search Engine Journal analyzed 73,000 online business location listings in the Boston metro area.  They found nearly half are inaccurate or missing

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AI is changing the way we interact with brands

Branding, Business, Change, Research, Search, Social, , , , , , , ,

New advancements in AI-based search, including voice search, are fundamentally changing the way people interact with brands. Research from Yext Inc and Vanson Bourne shows marketers are struggling to evolve quickly enough for this new reality:   only 8% of marketers believe their organization’s brand management strategy is completely effective to manage emerging technology and changing

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