Procter & Gamble is generally considered the world’s largest advertiser. They are certainly TV’s largest advertiser and it’s where they spend the bulk of their money. P&G spent more than $100 million in TV, digital, and print last year. You would think if anyone could afford to take a little time off with the advertising it
You may not be thinking about advertising right now, but it may be smart to give it some thought. What you do today, can impact your business for the long-term
New advancements in AI-based search, including voice search, are fundamentally changing the way people interact with brands. Research from Yext Inc and Vanson Bourne shows marketers are struggling to evolve quickly enough for this new reality: only 8% of marketers believe their organization’s brand management strategy is completely effective to manage emerging technology and changing