Transparency – Stronger Content

Brands, Agencies say Lack of ROI Proof & Ad Fraud are Biggest Threats to Digital Budgets

Mar 10, 2019pauldughiAdvertising, Branding, Digital, Fraud, ResearchAd Fraud, advertising agencies, digital marketing, marketing, ROI, Transparency

Digital advertising was supposed to give us more transparency. Better insight with a slew of metrics on clicks and conversions. The ability to draw a straight line from campaign performance to ROI. A way to stop wasting advertising dollars through micro-targeting and geo-targeting. Report after report show the incredible waste in digital advertising dollars when people

French regulators hit Google with $57 million fine for violations of GDPR

Google has been hit with a $57 million fine for violations of the EU’s GDRP privacy regulations. CNIL (French data protection regulators) concluded that Google had failed to comply with the law. Lack of Transparency When setting up Android phones, the regulators said Google did not disclose “essential information” to users. This includes things like