The best content marketers are always looking for new tools in their tool kit.
Here’s a roundup of some recent insights that can help you improve performance.
👉 Beyond Backlinks: E.E.A.T. — Your Guide to Authority in 2024 SEO
While backlinks remain a crucial ranking factor, Google’s algorithms are increasingly prioritizing content from credible sources and established authors.
👉The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade
This article discusses the evolution of content marketing over the past decade and predicts how it will change in the future. It highlights the importance of understanding both where content marketing has been and where it’s going
👉10 Content Marketing Articles Readers (Like You) Loved This Year
A list of the 10 most popular articles published in 2023 at the Content Marketing Institute.
25 Timeless Articles Every Content Marketer Needs to Read
A list of 25 essential marketing articles that every content marketer should read.
👉The Impact of Google’s Generative Experience (SGE) on Organic Traffic
A new study by Authoritas reveals that Google’s planned integration of AI-generated search results, called Search Generative Experience (SGE), will significantly impact organic search rankings and traffic.
👉The Powerful Benefits of Performing Content Audits
Why it’s important to review content periodically and update high-performing articles to maintain search rankings.
👉Crystal Ball Activated: 5 Game-Changing Search Engine Trends for 2024 (and How to Dominate Them)
The 5 biggest search engine trends set to shake things up in 2024, along with some actionable tips to help you stay ahead of the curve and dominate the SERPs.
👉Building a Content Machine That Converts in 2024
To stay ahead of the curve, you need to build a content machine that can churn out high-quality, conversion-focused content on a regular basis.