Certain things confuse me. Are more companies rushing to use AI to create content? Yes. A Deloitte survey shows that marketers are facing a constant demand for content — which increased by about 150% in 2023 — but they are only able to meet the demand about half the time. So, many have turned to
AI’s Impact on SEO and Content: March Roundup Here are eight articles worth your time to understand how AI is impacting SEO and content marketing in 2024. 🎆 “How AI Will Revolutionize The Future Of SEO” by Alex Bider (Forbes) This article discusses how AI-powered search algorithms, improved keyword research, and content optimization are transforming SEO.
For businesses (and marketers) that have relied on search engines to deliver traffic, there’s a big change coming. The folks at Gartner predict a seismic shift: traditional search engine volume is expected to plummet by a staggering 25% by 2026, with search marketing losing significant market share to AI chatbots and other virtual agents. If
The best content marketers are always looking for new tools in their tool kit. Here’s a roundup of some recent insights that can help you improve performance. 👉 Beyond Backlinks: E.E.A.T. — Your Guide to Authority in 2024 SEO While backlinks remain a crucial ranking factor, Google’s algorithms are increasingly prioritizing content from credible sources and
A new study by Authoritas reveals that Google’s planned integration of AI-generated search results, called Search Generative Experience (SGE), will significantly impact organic search rankings and traffic. The study analyzed 1,000 commercial search queries and found that SGE content appears for 86.8% of keywords, pushing down the first organic result by over 1,500 pixels on average.
Laura Ramos, VP & Principal Analyst at Forrester says B2B marketers are in a wild ride in 2024. While generative AI is playing a big role already, look for increased deployment in product launches in the coming year. But… there’s a significant downside to AI content as well. “Thinly customized generative AI content will degrade
When people engage with your brand, what do you want them to experience? Confidence, friendliness, expertise, dependability? That emotional experience stems from your brand voice. Your brand voice encompasses the distinctive tone, style, and personality you convey through all content interactions. It’s expressed through word choice, perspective, storytelling, visuals, and more. A consistent, unified voice
As we move into 2023, Google’s algorithm continues to evolve, so it’s important to focus on the on-page factors that their quality raters and bots analyze most closely when evaluating pages. Optimize Title Tags for Higher Click-Through Rates One of the most important page elements to optimize is your title tag. The title is displayed
On-page optimization remains crucial for ranking highly and driving organic traffic. With Google’s algorithms becoming increasingly advanced, it’s important to focus on proven, high-impact on-page SEO tactics. In this post, we’ll count down the 10 most effective on-page SEO techniques to deploy in 2023. Master these areas, and you’ll be well on your way to
Many SEOs take a scattered approach to keyword targeting, optimizing for disparate terms without a cohesive strategy. This leads to fragmented efforts and inconsistent rankings. A better approach is to use topic clustering to group semantically related keywords together. By organizing keywords into clusters around high-level topics and sub-topics, you can target more efficiently and
Catchy, provocative headlines are the key to driving traffic and clicks online. But going overboard with hype and exaggeration can backfire, damaging your credibility and turning off readers. Here are some tips for writing strong headlines that attract attention without resorting to cheap clickbait tricks. Focus on Providing Real Value The best headlines make a
Question: What is search engine optimization (SEO)? Answer: Search engine optimization (SEO) is the practice of optimizing websites and web pages to improve their visibility and ranking on search engine results pages (SERPs). It involves various techniques and strategies to enhance website structure, content relevance, and authority, ultimately driving organic (non-paid) traffic from search engines.
When it comes to SEO, linking is a key component of optimizing your website or blog for search engines. One question that often arises when it comes to linking is whether or not it’s okay to link to the same source multiple times in the same article. Can Be Beneficial First and foremost, it’s important
Google search results typically show a few lines of text that describe the content on a web page. These descriptions, also known as snippets, are designed to provide users with an idea of what they can expect to find on a particular page. As a website owner or blogger, it’s important to have your content
With all the buzz about AI tools like ChatGPT generating content, I want to offer a word of warning for people using AI detection tools. They don’t work. It’s as simple as that. I’ve now tested more than 100 different articles on several different AI checkers including the most popular ones on the market to
One of the keys to getting engagement is to increase activity and distribution. LinkedIn provides broader distribution to posts that get early engagement when first posted. One way to do that is to encourage friends and co-workers to comment and engage. One friend I have has fostered a small network of people that post on
So much of content writing today focuses on top-of-the-funnel (ToFu) content or middle-of-the-funnel (MoFu) content. Each has its role in driving people through the customer journey and nurturing them. But less attention is paid to the bottom of the funnel content Top of the Funnel Top of the funnel content is about generating leads and
Every once in a while someone asks me what tools I use to write on my website. I’m using WordPress like just about everyone else. WordPress powers 34% of all websites worldwide in and accounts for 60% of Content Management Systems in use. There were more than 455 million WordPress sites online in 2021. I use a
The latest update to the iOS operating system for iPhone and iPads may cause a big change in email open rates. iOS 15 lets users opt-in to a mail privacy protection feature. If users do so, it will block email senders from being able to get information about how users interacted with the email. Surprisingly,
Call it the attack of the bots. The majority of tweets linking to the most popular websites are not handled by human beings, but bots that post content without human involvement. That’s the findings of a Pew Research Center random sampling of 1.2 million tweets last year to answer this question: “What proportion of tweeted
Not surprisingly, when you don’t control the conversation, it happens without you. Brands that stop advertising and sending positive messages are seeing huge drops in brand sentiment because they only thing people hear about you is nothing or negative. Those that continued to market saw a drop (people are thinking about other things these days),
With the increased attention focused on OTT (Over-the-top) TV and streaming services, there are some interesting trends developing. 65% of US consumers say they stream content at least once a week. Two-thirds say they stream more video online than they watch of broadcast, cable, or satellite, according to Horowitz Research’s Focus OTT & SVOD 2019
“Personalized experiences are about delivering contextually relevant experiences to your prospects and customers, based on what you know about them, where they are in the purchase journey, and what they are looking to achieve. It is becoming more evident that marketers who consistently deliver personalized cross-channel experiences are seeing moderate to substantial conversion improvements.” –
Every once in a while someone ask me what tools I use to write on my website. I’m using WordPress like just about everyone else. WordPress powers 34% of all websites worldwide in 2019 and accounts for 60% of Content Management Systems in use. One other thing I use is HubSpot to handle my workflow and keep track of
How effective is your website for building awareness and consideration? Most people would say it’s pretty good. In fact, the majority of B2B marketers say it is their most effective tool for the early stages of the buying funnel. In a report by Forrester, most B2B marketers said their business websites were more effective than
Long-form content results in 56% more social shares than content shorter than 1,000 words, according to new research from BuzzSumo and Backlinko. The research, which analyzed over 900 million articles, also discovered that long-form content was correlated with better backlink performance. Specifically, posts weighing in at more than 3,000 words receive an average of 77.2% more referring
They say a picture is worth a thousand words. So, what is an infographic worth?