When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, can lead ROI in short order. The sales cycle is short. Sales can also stop the minute you stop advertising. For B2B businesses, the sales cycle is much longer. 74%
BPA Worldwide is a not-for-profit organization that provides independent audits of audience claims for media publishers and media buyers. Today, they’re taking on the programmatic ad tech establishment along with a number of partner companies. The group is writing an open letter to the digital advertising agencies and asking for reform when it comes to
When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, you can expect to track the ROI in short order. The sales cycle is short. For B2B businesses, the sales cycle is much longer. 74% of B2B sales to new
A new study shows that independent restaurants are dramatically increasing their spending on digital advertising. Within the last year, 68 percent of those surveyed report they are spending more on digital ads than ever before to attract customers. The restaurant business has never been easy. 17 percent of new restaurants don’t last a full year.
Cybersecurity company CHEQ is led by Guy Tytunovich, a former Israeli military intelligence officer. He says the amount of online advertising fraud is grossly underestimated. A new study released by his company estimates that 18% of all online ad traffic is a fraudulent. That cost cost advertisers as much as $50 billion in wasted ad
Today’s consumers are spending more time than ever on personal devices and are invested in their voice assistants, which have quickly become an integral part of our everyday lives. “The voice technology category is evolving rapidly and will affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade