More Bad News for Organic Search + New Research on Paid Search, Social Media, and Mobile Ads

Advertising, Attribution, Digital, Facebook, Google, PPC, Research, Search, Social

If you’re hoping organic search is the way to increase conversions on Google, we’ve got some sobering news for you:  organic search on Google is producing just 22% of site visits, according to the new 3Q 2019 Digital Marketing Report from Merkle. Here are a few of the others insights from the report. Paid Search

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Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising

Advertising, Branding, Business, Change, Digital, Facebook, Google, PPC, Research, Search, Social, Television, Video,

Many D2C brands are moving digital dollars back to traditional marketing channels. Rising costs of digital mediums Need to build brand awareness, trust, and credibility They are finding out that the direct response type campaigns that can work on search and social media channels will only take you so far.  “As you evolve,” Melanie Travis,

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