“I understand that many people don’t think Facebook can or would even want to build this kind of privacy-focused platform — because frankly we don’t currently have a strong reputation for building privacy protective services and we’ve historically focused on tools for more open sharing,” wrote Facebook CEO Mark Zuckerberg. “But we’ve repeatedly shown that
The Pew Research Center did a deep dive into local news consumption in a study of more than 35,000 adults. Here are a few of the key takeaways it revealed: Television is the preferred source of news although online sources are catching up. Weather is the number one topic adults are interested in, followed by
New copyright rules have been voted in by the European Parliament that could be a major disruptor for Google, YouTube, and other digital platforms. Musicians and content creators have pushed for the legislation. Others argue that it destroys user-generated content. Here are the two clauses that are generating the attention: Article 11 requires search engines
If you’re one of those folks (like me) that embraced Google+ when it started out, you may have been surprised (like me) when the company announced it was shutting down. It was an ambitious project for the internet giant, but they admitted defeat in October. People, it seemed, just didn’t spend much time there. “The
Yes, there’s a fair amount of viewing these days on mobile phones, tablets, laptops, and desktop computers, but 70% of all viewing is still through the TV set. A survey of OTT consumers conducted for Nevion reports that 70% of those responsing still watch the majkority of programming on TV. Only 20% regularly watch content
For businesses that rely on Facebook’s micro-targeting options, there’s a significant change coming. To settle pending lawsuits for violations of federal law, Facebook will take away some targeting options for advertisers. These targeting options violated federal Fair Housing, Employment, and Credit laws by discriminating against protected classes. Advertisers targeting jobs, housing, or credit will not
Quick Read: Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive SOURCE: Engagement Labs Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer
Digital advertising was supposed to give us more transparency. Better insight with a slew of metrics on clicks and conversions. The ability to draw a straight line from campaign performance to ROI. A way to stop wasting advertising dollars through micro-targeting and geo-targeting. Report after report show the incredible waste in digital advertising dollars when people
Cybersecurity company CHEQ is led by Guy Tytunovich, a former Israeli military intelligence officer. He says the amount of online advertising fraud is grossly underestimated. A new study released by his company estimates that 18% of all online ad traffic is a fraudulent. That cost cost advertisers as much as $50 billion in wasted ad
Long-form content results in 56% more social shares than content shorter than 1,000 words, according to new research from BuzzSumo and Backlinko. The research, which analyzed over 900 million articles, also discovered that long-form content was correlated with better backlink performance. Specifically, posts weighing in at more than 3,000 words receive an average of 77.2% more referring
New advancements in AI-based search, including voice search, are fundamentally changing the way people interact with brands. Research from Yext Inc and Vanson Bourne shows marketers are struggling to evolve quickly enough for this new reality: only 8% of marketers believe their organization’s brand management strategy is completely effective to manage emerging technology and changing
Today’s consumers are spending more time than ever on personal devices and are invested in their voice assistants, which have quickly become an integral part of our everyday lives. “The voice technology category is evolving rapidly and will affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade
One of the hardest things to do in transforming an organization to a digital world is getting cross-department support. Traditional boundaries between sales, marketing, IT, customer service, online and offline staff, impede these efforts. It’s tough to get everybody rowing the same way when they still have to take care of the legacy business every
As simple as it may seem, a successful post-click optimization strategy will turn a more significant percentage of your company’s website traffic into profit by effectively engaging your potential customers after they’ve clicked on your sponsored post or advertisement, according to digital marketing firm fishbat. Here’s what else they had to say: Social media channels
The future of TV is supposed to be streaming, right? In its 4th quarter earnings report, AT&T dropped a bombshell. The parent company of DirecTV announced that it had lost 267,000 streaming customers of its DirecTV Now service. The forecast for sub losses was 19,000 according to the Hollywood Reporter. Instead, more than a quarter-million
The faster your mobile site loads, the better you’ll look to Google’s robots when it scans your site. Slow-loading websites are now being penalized in the algorithm while fast-loading sites are rewarded. Google recommend your site loads on mobile in 5 seconds or less. Research from Unbounce, however, shows that 85 percent of mobile sites
The Electronic Privacy Information Center and a host of advocacy groups have written to the Federal Trade Commission (FTC) that it’s time to seriously consider breaking up Facebook. “The companies should be reestablished as independent entities and Facebook should be required to disgorge the personal data unlawfully acquired from those firms. This will also help
Amazon is apparently beta-testing a new advertising strategy that leverages its logistics and delivery expertise with its massive treasure trove of consumer data. A report in Axios says Amazon has teamed up with advertisers Maybelline and Folgers to send free samples to users with a predilection for purchasing their products. Analyzing data using AI, Amazon
The law is playing catch-up with many facets of digital technology and social media. The latest battle has been over whether government officials can block people on Facebook. The 4th US Circuit Court of Appeal has upheld a lower court ruling that said it was unconstitutional for publicly elected officials to block citizens from their
Online reviews matter. 92% of consumers say they look at reviews. 68% say positive reviews increase their trust. In addition to looking for positive reviews, we now know that consumers also value recent reviews in far greater numbers. 85% of those surveyed say that reviews dated more than three months old are no longer relevant.
Two different ruling in privacy cases over use of biometric data called “faceprints.” A federal judge threw out the lawsuit against Google. The judge ruled that the Illinois consumers that sued were unable to prove any damages. Lindabeth Rivera and Jospeh Weiss were the named plaintiffs in a class action suit that claimed Google violated
Google has been hit with a $57 million fine for violations of the EU’s GDRP privacy regulations. CNIL (French data protection regulators) concluded that Google had failed to comply with the law. Lack of Transparency When setting up Android phones, the regulators said Google did not disclose “essential information” to users. This includes things like
The Federal Trade Commission is looking at what could be record-setting fines against Facebook, according to the Washington Post. It has to do with the binding agreement the social media company signed in 2011 to protect personal data. The fine would be for violating that agreement. The biggest fine to date for violating an FTC
TikTok has been downloaded more than 100 million times in the U.S. and claims 500 million monthly active users. The social video app has surpassed Facebook when it comes to downloads. Facebook responded by launching Lasso, a similar product to try to compete. https://youtu.be/mlGS-WKCizU If you haven’t seen these videos, they are a departure from what
Here we go again. 773 million email address and passwords have been leaked. Security expert Troy Hunt dropped this bombshell this week on his blog. What he calls “Collection #1” is a set of email addresses and passwords that’s being shared on the dark web. Spanning different providers, nearly three-quarters of a billion user names
Facebook posted this headline on its developer pages: Notifying our Developer Ecosystem about a Photo API Bug While it doesn’t sound like that big a deal, it is. Let me translate for you: Nearly 7 million of your private photos were exposed… meaning they were no longer private… and they were accessible by third-parties. The
1 post. 3.7 million followers. 31.6 million likes. The “World Record Egg” now holds the record for the most amount of likes for a single post, now topping 31.6 million likes as of 1/14 at 11:45am CT. Striking in its simplicity, it is a picture of a brown egg over a white background. That’s it.
Thousands upon thousands of digital marketing agencies and talented individuals around the world are offering advice on digital marketing. Some offer genuine insight about the latest strategies, others are merely repeating stuff they found on the net. Some get paid by companies to promote specific products instead of offering real solutions for your problems. Almost all of
If you thought public opinion on the trustworthiness of social media had bottomed up, you might want to rethink that a bit. A new study by Tapatalk polled 1,000 U.S. adults and found that trust in social media networks continues to decline. Get the full report here. 74% said the “integrity of social media sites”
They say a picture is worth a thousand words. So, what is an infographic worth?