Business – Stronger Content

What is the World’s Largest Advertiser Doing Right Now?

Apr 24, 2020pauldughiAdvertising, TelevisionBrand, Business, Business Strategy, coronavirus, crisis, Digital, Jon Moeller, marketing, P&G, print, The Drum

Procter & Gamble is generally considered the world’s largest advertiser. They are certainly TV’s largest advertiser and it’s where they spend the bulk of their money. P&G spent more than $100 million in TV, digital, and print last year. You would think if anyone could afford to take a little time off with the advertising it

For Online Reviews, Recency Matters

Online reviews matter. 92% of consumers say they look at reviews. 68% say positive reviews increase their trust. In addition to looking for positive reviews, we now know that consumers also value recent reviews in far greater numbers. 85% of those surveyed say that reviews dated more than three months old are no longer relevant.