programmatic – Stronger Content

Splitting the Digital Pie: An Open Letter to the AdTech

Jun 16, 2020pauldughiAd Agency, Advertising, DigitalBPA Worldwide, data, DIgital advertising, mediapost, open letter, programmatic, RTB

BPA Worldwide is a not-for-profit organization that provides independent audits of audience claims for media publishers and media buyers. Today, they’re taking on the programmatic ad tech establishment along with a number of partner companies. The group is writing an open letter to the digital advertising agencies and asking for reform when it comes to

Top 10 Trends for Programmatic Advertising

Today’s consumers are spending more time than ever on personal devices and are invested in their voice assistants, which have quickly become an integral part of our everyday lives. “The voice technology category is evolving rapidly and will affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade