nevion – Stronger Content

Vast majority of video viewing still taking place on TV sets

Yes, there’s a fair amount of viewing these days on mobile phones, tablets, laptops, and desktop computers, but 70% of all viewing is still through the TV set. A survey of OTT consumers conducted for Nevion reports that 70% of those responsing still watch the majkority of programming on TV. Only 20% regularly watch content

Advertisers have a problem, and it’s worse than they thought.

Mar 17, 2019pauldughiAdvertising, Branding, Change, Consumer, Digital, Research, Televisioncord cutters, MIT Sloan, nevion

Quick Read: Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive SOURCE: Engagement Labs Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer