Many D2C brands are moving digital dollars back to traditional marketing channels. Rising costs of digital mediums Need to build brand awareness, trust, and credibility They are finding out that the direct response type campaigns that can work on search and social media channels will only take you so far. “As you evolve,” Melanie Travis,
When the TVB (Television Bureau of Advertising) puts out a study that says TV ads are the best marketing solution for businesses, some critics say the results are skewed because it’s a TV-focused organization. If that happens in the future, you can now point to the survey done by the IAB (Interactive Advertising Bureau). They
New privacy laws on the world stage are impacting businesses that have any online presence and capture personally-identifiable data. GDPR The EU’s General Data Protection Regulation (GDPR) has already had a significant effect on companies doing business in the EU or doing business with EU residents. It’s affected most U.S. based companies that have any
Why do customers trust brands? The top reasons are all about product or service quality, according to the latest edition of the Edelman Trust Barometer. It delivers good quality products or services The brand gets good ratings and reviews It charges a fair price It has always treated me and others well Farther down the
Mary Meeker is a venture capitalist and former Wall Street security analyst. She’s ranked by Forbes as one of the top 100 most powerful women in the world. When she unveils her annual presentation on Internet trends, it makes news. This year’s report is no different. You read the full report here: Internet_Trends_2019. It’s 333 pages
Here’s an idea: tech companies pay you for the data you provide. State lawmakers in California, led by Gov. Gavin Newsom have proposed assessing a financial value on the personal data companies collect about their users. The LA Times reports that there is a research team looking at the issue to create a so-called “data
Facebook’s gotten a lot of attention lately by legislators and regulators, but now the attention is shifting towards Google. The Justice Department is focusing on advertising and search, but the exact focus is unclear according to the Washington Post. CNBC reports that investigation is about whether the tech company violated laws to ensure fair competition
Despite all the talk about cord cutting, streaming, social media, and digital marketing, it’s easy to forget that TV remains the dominant medium. Here are four facts that demonstrate the continued power of television as the dominant medium. People spend more time with TV than computers, smartphone, and tablets combined… by a factor of 5x.
A new study shows that independent restaurants are dramatically increasing their spending on digital advertising. Within the last year, 68 percent of those surveyed report they are spending more on digital ads than ever before to attract customers. The restaurant business has never been easy. 17 percent of new restaurants don’t last a full year.
It seems so simple. How hard is it to get your name, address, phone number, and website URL right online? Apparently, it’s not so easy. A new study by Uberall and reported in Search Engine Journal analyzed 73,000 online business location listings in the Boston metro area. They found nearly half are inaccurate or missing
The basic tenet of successful selling is to uncover a customer need and then find a way to fill that need. Salespeople sometimes forget to find the need and rush straight to selling products or services. Then, they wonder why people don’t buy what they’re selling. Clayton Christensen is a Harvard professor and author of
Thanks to Facebook and Google, we all have access to more data than we probably should have access to in real life. The field of advertising in particular is becoming very inappropriate in certain cases, pushing digital marketing tactics to their ethical limits. Read More: The Ethical Troubles Of Digital Marketing Tactics
Consumers overwhelming say privacy concerns are starting to have them rethinking rethink how they interact online. At the same time, however, their actions are telling a slightly less convincing story. People say one thing to researchers, but their actions demonstrate something else. A third of those surveyed think digital is having a “negative effect on
For businesses that rely on Facebook’s micro-targeting options, there’s a significant change coming. To settle pending lawsuits for violations of federal law, Facebook will take away some targeting options for advertisers. These targeting options violated federal Fair Housing, Employment, and Credit laws by discriminating against protected classes. Advertisers targeting jobs, housing, or credit will not
Quick Read: Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive SOURCE: Engagement Labs Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer
Digital advertising was supposed to give us more transparency. Better insight with a slew of metrics on clicks and conversions. The ability to draw a straight line from campaign performance to ROI. A way to stop wasting advertising dollars through micro-targeting and geo-targeting. Report after report show the incredible waste in digital advertising dollars when people
Cybersecurity company CHEQ is led by Guy Tytunovich, a former Israeli military intelligence officer. He says the amount of online advertising fraud is grossly underestimated. A new study released by his company estimates that 18% of all online ad traffic is a fraudulent. That cost cost advertisers as much as $50 billion in wasted ad
Today’s consumers are spending more time than ever on personal devices and are invested in their voice assistants, which have quickly become an integral part of our everyday lives. “The voice technology category is evolving rapidly and will affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade
The faster your mobile site loads, the better you’ll look to Google’s robots when it scans your site. Slow-loading websites are now being penalized in the algorithm while fast-loading sites are rewarded. Google recommend your site loads on mobile in 5 seconds or less. Research from Unbounce, however, shows that 85 percent of mobile sites
Amazon is apparently beta-testing a new advertising strategy that leverages its logistics and delivery expertise with its massive treasure trove of consumer data. A report in Axios says Amazon has teamed up with advertisers Maybelline and Folgers to send free samples to users with a predilection for purchasing their products. Analyzing data using AI, Amazon
The promise of digital was more transparency and access to metrics that demonstrate whether something is working or not. Too often, though, the metrics establish action without establishing conversions. In other words, the metrics show that someone clicked on an ad, but doesn’t demonstrate whether they bought the product. Clicks are great, but making the
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake? Studies generally suggest that, year