SOURCE: News Release U.S. Sen. John Thune (R-S.D.), chairman of the Subcommittee on Communications, Technology, Innovation and the Internet, and Sen. Brian Schatz (D-Hawaii), ranking member of the subcommittee, in introducing the Platform Accountability and Consumer Transparency (PACT) Act, new bipartisan legislation to update Section 230 of the Communications Decency Act. The PACT Act would
We’ve heard so much about cord-cutting in the past few years. As streaming has increased, broadband-only homes are on the rise and now make up as much as 37% of homes, according to Kagan. If you’re wondering why those still paying for satellite or cable haven’t joined the cord-cutter movement, we have the answer: News. The majority
Here’s a quick quiz: Which of these countries do you think has the fastest average broadband speeds? Romania South Korea Hungary United States If you guessed the U.S., you’re wrong. In fact, the U.S. didn’t even make the top 10 list for countries with the fastest average internet connection in the world. For the past
BPA Worldwide is a not-for-profit organization that provides independent audits of audience claims for media publishers and media buyers. Today, they’re taking on the programmatic ad tech establishment along with a number of partner companies. The group is writing an open letter to the digital advertising agencies and asking for reform when it comes to
Americans largely believe that the news media is getting them the information they need, present accurate information, work for the benefit of the public, and are helping the country. Pew Research Center Study 59% believe the news media is getting the information they need 49% believe the information is largely accurate 48% believe the news
Call it the attack of the bots. The majority of tweets linking to the most popular websites are not handled by human beings, but bots that post content without human involvement. That’s the findings of a Pew Research Center random sampling of 1.2 million tweets last year to answer this question: “What proportion of tweeted
You can’t go online without bumping into an article about how the coronavirus pandemic (COVID-19) has changed everything and how it’s all changed forever. When it comes to marketing, however, just 13% of marketers surveyed think COVID-19 has permanently changed branding, according to a study by Bynder. 57% agree that there will be a lasting
If you’re looking for hard data on what’s happened to brands that increased or decreased marketing during and after a crisis or recession, I’ve compiled the results of 11 studies into this article. Every single one shows the same thing: the companies that stayed the course or increased their marketing efforts grew at significant rates
Consumer research and strategy company Magid works with brands and media companies and has been tracking media consumption and consumer attitudes for decades. Their April research shows significant opportunities for brands and publishers: 69% of consumers say they are trying new brands right now. This represents an incredible opportunity for businesses to change perceptions and
Remember all the headlines about the death of network news? It turns out the ABC World News Tonight with David Muir is the #1 program on television right now. It’s not just the #1 news program; it’s the #1 program period – beating everything in prime time. During the coronavirus pandemic, consumption of media has
Procter & Gamble is generally considered the world’s largest advertiser. They are certainly TV’s largest advertiser and it’s where they spend the bulk of their money. P&G spent more than $100 million in TV, digital, and print last year. You would think if anyone could afford to take a little time off with the advertising it
“Local news is in a state of crisis,” said a letter written by a group of 19 Senators in a letter to Senate leadership. The senators warn that the widespread impact of the COVID-19 pandemic – including plummeting advertising revenue – could decimate local and regional news outlets even as communities have become increasingly reliant
Not surprisingly, when you don’t control the conversation, it happens without you. Brands that stop advertising and sending positive messages are seeing huge drops in brand sentiment because they only thing people hear about you is nothing or negative. Those that continued to market saw a drop (people are thinking about other things these days),
You may not be thinking about advertising right now, but it may be smart to give it some thought. What you do today, can impact your business for the long-term
Americans may be more polarized than ever when it comes to news about politics. While that may not be a shocker, we now have hard data to show just how it plays out and the differences between party affiliation and trust in news organizations. The research from Pew Research Center tested 30 news organizations as
A new bill working its way through the NY state legislatures wants to tax companies that sell or make money from the use of consumer data. Assemblywoman Stacey Pheffer Amato wants to create a mutual fund from taxes that would pay a yearly dividend. New York State Assembly Bill A9112: Requires a five percent tax
Weeks before new privacy rules go into effect, California AG is asking for significant changes to CCPA California’s Attorney General Xavier Becerra has proposed revisions to the regulations implementing the California Consumer Privacy Act (CCPA). The law itself went into effect on January 1, 2020 with an enforcement deadline of July 1st. As in any piece
When you look at the top line results of the survey from Morning Consult, it’s scary. Only 8% of American have a lot of trust in the news media. Media does better than just a few others: The US Government, Wall Street, and Hollywood which rank at the bottom of the list. American, in general,
Consumers spent way more time watching video in 2019 compared to previous years, according to a Parks Associates study reported in Fierce Video. Video consumption rose by 33% in 2019 compared to 2018. When it comes to where people watch video, TV still ranks as the #1 destination. TV sets account for more than half
When video streaming services offer free trials, there’s a lot of interest. When the trials run out, however, the customers run away. As Christopher Palmeri reported in Bloomberg Businessweek, two-thirds of these users leave when the free trial runs out. Another 10% of all streamers ditch the service every month. The churn is massive. That’s
January 2020 brings a new year and a new decade. It also brings new privacy laws for business. Have you made the changes you need to avoid being out of compliance? CCPA California’s CCPA (California Consumer Privacy Act) is one of the strictest laws in the U.S. and goes into effect in January 2020. Businesses
A new study of U.S. mobile consumers finds that 90% of consumers overpay for unlimited data plans. The report, which surveyed 400 U.S. consumers on major carrier unlimited plans, finds that 1 in 3 respondents use less than 5 GB per month, and 85% use less than 10 GB. The report was funded by Reach
Let’s say you were able to positively identify more than 15,000 fake social media accounts. You reported a significant number of them to social media platforms as fake. Nearly a month later, who many do you think would still be on the platform? If you said 95% of the fake accounts were remaining online, you’d
Once again, consumers cited traditional television advertising as having the strongest influence on their purchasing behavior, greater than the influence of all other media combined. That was the key takeaway from a research study, 2019 Purchase Funnel, conducted by GfK which measured the influence of media on consumers during their purchase decision-making process. Other key
In case you wondered…
5G is coming soon to a neighborhood near you. As telecoms build out their 5G networks and start to look at services, the Wall Street Journal reports that it will likely cost you more. The cost to build out 5G nationwide is enormous. Companies are spending billions. 5G waves don’t travel as far on their
Once again, people trust local TV station broadcasters the most.
You’ve probably never heard of it, but a new protocol called DOH could be a game-changer for online privacy. DOH stands for DNS-over-HTTPS. It would encrypt DNS traffic within your browser and hide requests and responses. When you enter a website’s URL into a web browser, it’s sent to the internet as a DNS request.
92 out of the top 100 aired on broadcast TV channels.
Nearly 90 organizations and experts from 30 countries are calling for a moratorium on further deployment of facial recognition technology. In making a public declaration, the group says that the tech has evolved from a collection of niche systems to a “powerful integrated network capable of mass surveillance and political control.” “Unlike other forms of