Here’s another sign that you’re not really in control of your brand on social media. Imagine you score a great username or handle for your social media account. You tend to it regularly, planting seeds and watching it grow. One day, you have half a million users that subscribe. And then… < poof > It’s
Taking on Facebook Groups and Reddit threads, Twitter has announced Communities. Now in testing, Twitter is adding communities based around content themes. “Imagine an alternative timeline where everyone just gets you…” Twitter posted in making the announcement. Twitter showed examples including: Plant lovers Black women photographers Sneakerheads Crypto Skincare Traveling solo It will take some
The folks at Clario have put together a fascinating chart that breaks down which online platforms and brands collect the most data and what they know about us. I thought it was worth sharing. Facebook and Instagram top the list (no surprise). We all do it – click ‘accept’ on a cookie pop-up without reading
Call it the attack of the bots. The majority of tweets linking to the most popular websites are not handled by human beings, but bots that post content without human involvement. That’s the findings of a Pew Research Center random sampling of 1.2 million tweets last year to answer this question: “What proportion of tweeted
Let’s say you were able to positively identify more than 15,000 fake social media accounts. You reported a significant number of them to social media platforms as fake. Nearly a month later, who many do you think would still be on the platform? If you said 95% of the fake accounts were remaining online, you’d