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California Consumer Privacy Act (CCPA): First Warning Letters Are Being Sent

The California Consumer Privacy Act (CCPA) went into effect on January 1st, but enforcement efforts were put on hold until July 1, 2020. Now that the deadline has passed, CA AG Xavier Becerra has issued warning letters to companies over alleged violations as reported by MediaPost. It’s the toughest law enacted in the U.S. so

Splitting the Digital Pie: An Open Letter to the AdTech

Jun 16, 2020pauldughiAd Agency, Advertising, DigitalBPA Worldwide, data, DIgital advertising, mediapost, open letter, programmatic, RTB

BPA Worldwide is a not-for-profit organization that provides independent audits of audience claims for media publishers and media buyers. Today, they’re taking on the programmatic ad tech establishment along with a number of partner companies. The group is writing an open letter to the digital advertising agencies and asking for reform when it comes to