A new study by Mackeeper has analyzed which streaming services are bigger than entire countries! The US dominates global tech and is home to the majority of tech giants including streaming services, but this study shows which of these mammoth services are bigger than countries by comparing population to subscriber count. Throughout the pandemic, most
If you’re looking for hard data on what’s happened to brands that increased or decreased marketing during and after a crisis or recession, I’ve compiled the results of 11 studies into this article. Every single one shows the same thing: the companies that stayed the course or increased their marketing efforts grew at significant rates
Remember all the headlines about the death of network news? It turns out the ABC World News Tonight with David Muir is the #1 program on television right now. It’s not just the #1 news program; it’s the #1 program period – beating everything in prime time. During the coronavirus pandemic, consumption of media has
Procter & Gamble is generally considered the world’s largest advertiser. They are certainly TV’s largest advertiser and it’s where they spend the bulk of their money. P&G spent more than $100 million in TV, digital, and print last year. You would think if anyone could afford to take a little time off with the advertising it
“Local news is in a state of crisis,” said a letter written by a group of 19 Senators in a letter to Senate leadership. The senators warn that the widespread impact of the COVID-19 pandemic – including plummeting advertising revenue – could decimate local and regional news outlets even as communities have become increasingly reliant
Consumers spent way more time watching video in 2019 compared to previous years, according to a Parks Associates study reported in Fierce Video. Video consumption rose by 33% in 2019 compared to 2018. When it comes to where people watch video, TV still ranks as the #1 destination. TV sets account for more than half
Once again, consumers cited traditional television advertising as having the strongest influence on their purchasing behavior, greater than the influence of all other media combined. That was the key takeaway from a research study, 2019 Purchase Funnel, conducted by GfK which measured the influence of media on consumers during their purchase decision-making process. Other key
In case you wondered…
92 out of the top 100 aired on broadcast TV channels.
Many D2C brands are moving digital dollars back to traditional marketing channels. Rising costs of digital mediums Need to build brand awareness, trust, and credibility They are finding out that the direct response type campaigns that can work on search and social media channels will only take you so far. “As you evolve,” Melanie Travis,
When the TVB (Television Bureau of Advertising) puts out a study that says TV ads are the best marketing solution for businesses, some critics say the results are skewed because it’s a TV-focused organization. If that happens in the future, you can now point to the survey done by the IAB (Interactive Advertising Bureau). They
Quick Read: Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive SOURCE: Engagement Labs Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer