The Biden Administration took aim at tech companies with a new Executive Order. It urges 12 different federal agencies to aggressively regulate big business, including the FTC and Justice Department which have broad antitrust enforcement powers. “The Order includes 72 initiatives by more than a dozen federal agencies to promptly tackle some of the most
We all heard that “Content is the King” for some time. When you use content with the right purpose, you can really help your business. COVID-19 has taught us that an integrated and online world is possible for all of us. With the increasing e-commerce activities, businesses need to find new ways to make themselves more visible.
Whether you’re buying PPC ads to get to the top of search engine rankings or using SEO to rank high organically, it’s all about mobile these days. More than two-thirds of search ad clicks (67.8%) in Q4 2020 happened on a mobile device — primarily smartphones — according to a new study by Merkle. 61%
Facebook is publicly ramping up the battle with the Australian government over pending legislation that would force it to pay royalties for use of copyrighted news content. It’s a battle being watched closely in both media and tech circles because the implications go farther than just what’s happening in Australia. The tech giants likely fear
Digital giants’ dominance of advertising marketplace, control of online content put radio and TV broadcasters at competitive disadvantage News Release from the National Association of Broadcasters (NAB) The dominant marketplace power of a handful of digital technology platforms puts local broadcast radio and television stations at a competitive disadvantage for advertising revenue and impedes broadcasters’
It’s amazing how slowly government works some times. The California Consumer Privacy Act was passed in 2018. With more than a year warning for companies to comply, it went into effect in January 2020. Enforcement was held off were the regulations were being finalized. There have been many changes, including a redefinition of what classifies
Facebook’s facing a revolt among advertisers. Where will it end up and will it have a real impact? The campaign is asking businesses to stop advertising on Facebook in July to send a message. “We are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and justice
We’ve heard so much about cord-cutting in the past few years. As streaming has increased, broadband-only homes are on the rise and now make up as much as 37% of homes, according to Kagan. If you’re wondering why those still paying for satellite or cable haven’t joined the cord-cutter movement, we have the answer: News. The majority
Americans largely believe that the news media is getting them the information they need, present accurate information, work for the benefit of the public, and are helping the country. Pew Research Center Study 59% believe the news media is getting the information they need 49% believe the information is largely accurate 48% believe the news
Remember all the headlines about the death of network news? It turns out the ABC World News Tonight with David Muir is the #1 program on television right now. It’s not just the #1 news program; it’s the #1 program period – beating everything in prime time. During the coronavirus pandemic, consumption of media has
“Local news is in a state of crisis,” said a letter written by a group of 19 Senators in a letter to Senate leadership. The senators warn that the widespread impact of the COVID-19 pandemic – including plummeting advertising revenue – could decimate local and regional news outlets even as communities have become increasingly reliant
Americans may be more polarized than ever when it comes to news about politics. While that may not be a shocker, we now have hard data to show just how it plays out and the differences between party affiliation and trust in news organizations. The research from Pew Research Center tested 30 news organizations as
When you look at the top line results of the survey from Morning Consult, it’s scary. Only 8% of American have a lot of trust in the news media. Media does better than just a few others: The US Government, Wall Street, and Hollywood which rank at the bottom of the list. American, in general,
Consumers spent way more time watching video in 2019 compared to previous years, according to a Parks Associates study reported in Fierce Video. Video consumption rose by 33% in 2019 compared to 2018. When it comes to where people watch video, TV still ranks as the #1 destination. TV sets account for more than half
Once again, people trust local TV station broadcasters the most.
We’ve seen it play out too many times. One news outlet puts significant resources into reporting a story. As soon as it goes online, it’s being reported by other media. The place that broke the story quickly cedes control as higher- rated websites rank higher in search. Often, cloned copies of the same wire service
Mary Meeker is a venture capitalist and former Wall Street security analyst. She’s ranked by Forbes as one of the top 100 most powerful women in the world. When she unveils her annual presentation on Internet trends, it makes news. This year’s report is no different. You read the full report here: Internet_Trends_2019. It’s 333 pages
Here’s an idea: tech companies pay you for the data you provide. State lawmakers in California, led by Gov. Gavin Newsom have proposed assessing a financial value on the personal data companies collect about their users. The LA Times reports that there is a research team looking at the issue to create a so-called “data
The last few days have seen a flurry of activity and put four of the biggest tech companies in the world in the sights of regulators. The Department of Justice (DOJ) is looking at an anti-trust investigation of Google. The Federal Trade Commission (FTC) is said to be considering a close look at Amazon’s competitive
A new study by the folks at the Pew Research Center turned up an interesting finding: Men appears twice as often as women when it comes to being featured in news photos on Facebook. The research group analyzed posting from 17 national new outlets with at least 20 million unique visitors during Q3 of 2018.
Thanks to Facebook and Google, we all have access to more data than we probably should have access to in real life. The field of advertising in particular is becoming very inappropriate in certain cases, pushing digital marketing tactics to their ethical limits. Read More: The Ethical Troubles Of Digital Marketing Tactics
The Pew Research Center did a deep dive into local news consumption in a study of more than 35,000 adults. Here are a few of the key takeaways it revealed: Television is the preferred source of news although online sources are catching up. Weather is the number one topic adults are interested in, followed by
The faster your mobile site loads, the better you’ll look to Google’s robots when it scans your site. Slow-loading websites are now being penalized in the algorithm while fast-loading sites are rewarded. Google recommend your site loads on mobile in 5 seconds or less. Research from Unbounce, however, shows that 85 percent of mobile sites
1 post. 3.7 million followers. 31.6 million likes. The “World Record Egg” now holds the record for the most amount of likes for a single post, now topping 31.6 million likes as of 1/14 at 11:45am CT. Striking in its simplicity, it is a picture of a brown egg over a white background. That’s it.
Thousands upon thousands of digital marketing agencies and talented individuals around the world are offering advice on digital marketing. Some offer genuine insight about the latest strategies, others are merely repeating stuff they found on the net. Some get paid by companies to promote specific products instead of offering real solutions for your problems. Almost all of
Yup, it happened. Hackers have been able to hack TV sets. The guy behind the hack called himself, The Hacker Giraffe, and managed to exploit a Google Chromecast vulnerability in devices and posted a privacy warning (and promoted PewDiePie, a YouTube celeb). According to Media Post, the hack takes advantage of router settings that make