Advertising During Crisis Times: What You Do Now Will Impact Your Business Long-Term
You may not be thinking about advertising right now, but it may be smart to give it some thought. What you do today, can impact your business for the long-term
Content Omnivores: Video Consumer Want It All
With the increased attention focused on OTT (Over-the-top) TV and streaming services, there are some interesting trends developing. 65% of US consumers say they stream content at least once a week. Two-thirds say they stream more video online than they watch of broadcast, cable, or satellite, according to Horowitz Research’s Focus OTT & SVOD 2019
TV is still the #1 choice for news consumers
The Pew Research Center did a deep dive into local news consumption in a study of more than 35,000 adults. Here are a few of the key takeaways it revealed: Television is the preferred source of news although online sources are catching up. Weather is the number one topic adults are interested in, followed by
Vast majority of video viewing still taking place on TV sets
Yes, there’s a fair amount of viewing these days on mobile phones, tablets, laptops, and desktop computers, but 70% of all viewing is still through the TV set. A survey of OTT consumers conducted for Nevion reports that 70% of those responsing still watch the majkority of programming on TV. Only 20% regularly watch content
DirecTV Now Streaming Service Loses A Quarter-Million Subscribers
The future of TV is supposed to be streaming, right? In its 4th quarter earnings report, AT&T dropped a bombshell. The parent company of DirecTV announced that it had lost 267,000 streaming customers of its DirecTV Now service. The forecast for sub losses was 19,000 according to the Hollywood Reporter. Instead, more than a quarter-million
Hackers are now hacking Connected TV Sets
Yup, it happened. Hackers have been able to hack TV sets. The guy behind the hack called himself, The Hacker Giraffe, and managed to exploit a Google Chromecast vulnerability in devices and posted a privacy warning (and promoted PewDiePie, a YouTube celeb). According to Media Post, the hack takes advantage of router settings that make