Amazon is apparently beta-testing a new advertising strategy that leverages its logistics and delivery expertise with its massive treasure trove of consumer data. A report in Axios says Amazon has teamed up with advertisers Maybelline and Folgers to send free samples to users with a predilection for purchasing their products. Analyzing data using AI, Amazon
The law is playing catch-up with many facets of digital technology and social media. The latest battle has been over whether government officials can block people on Facebook. The 4th US Circuit Court of Appeal has upheld a lower court ruling that said it was unconstitutional for publicly elected officials to block citizens from their
The Federal Trade Commission is looking at what could be record-setting fines against Facebook, according to the Washington Post. It has to do with the binding agreement the social media company signed in 2011 to protect personal data. The fine would be for violating that agreement. The biggest fine to date for violating an FTC
TikTok has been downloaded more than 100 million times in the U.S. and claims 500 million monthly active users. The social video app has surpassed Facebook when it comes to downloads. Facebook responded by launching Lasso, a similar product to try to compete. https://youtu.be/mlGS-WKCizU If you haven’t seen these videos, they are a departure from what
If you thought public opinion on the trustworthiness of social media had bottomed up, you might want to rethink that a bit. A new study by Tapatalk polled 1,000 U.S. adults and found that trust in social media networks continues to decline. Get the full report here. 74% said the “integrity of social media sites”
The promise of digital was more transparency and access to metrics that demonstrate whether something is working or not. Too often, though, the metrics establish action without establishing conversions. In other words, the metrics show that someone clicked on an ad, but doesn’t demonstrate whether they bought the product. Clicks are great, but making the
Yup, it happened. Hackers have been able to hack TV sets. The guy behind the hack called himself, The Hacker Giraffe, and managed to exploit a Google Chromecast vulnerability in devices and posted a privacy warning (and promoted PewDiePie, a YouTube celeb). According to Media Post, the hack takes advantage of router settings that make
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake? Studies generally suggest that, year