TV’s Influence on Purchase Decisions Exceeds All Other Media Combined

Advertising, Attribution, Digital, Research, Search, Social, Television, , ,

Once again, consumers cited traditional television advertising as having the strongest influence on their purchasing behavior, greater than the influence of all other media combined.  That was the key takeaway from a research study, 2019 Purchase Funnel, conducted by GfK which measured the influence of media on consumers during their purchase decision-making process. Other key

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Despite What You Hear, TV is still the Dominant Medium

Advertising, Branding, Business, Consumer, Digital, OTT, Pay TV (Cable, Satellite), Video, , , , ,

Despite all the talk about cord cutting, streaming, social media, and digital marketing, it’s easy to forget that TV remains the dominant medium. Here are four facts that demonstrate the continued power of television as the dominant medium. People spend more time with TV than computers, smartphone, and tablets combined… by a factor of 5x.

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