One powerful tool that often gets overlooked in marketing is the humble Frequently Asked Questions (FAQ) section. Great FAQs drive organic search, getting users right to the related pages for the answers they need. It also helps grab search snippets by providing answers to common questions, which can jump your pages to the most valuable
Certain things confuse me. Are more companies rushing to use AI to create content? Yes. A Deloitte survey shows that marketers are facing a constant demand for content — which increased by about 150% in 2023 — but they are only able to meet the demand about half the time. So, many have turned to
AI’s Impact on SEO and Content: March Roundup Here are eight articles worth your time to understand how AI is impacting SEO and content marketing in 2024. 🎆 “How AI Will Revolutionize The Future Of SEO” by Alex Bider (Forbes) This article discusses how AI-powered search algorithms, improved keyword research, and content optimization are transforming SEO.
For businesses (and marketers) that have relied on search engines to deliver traffic, there’s a big change coming. The folks at Gartner predict a seismic shift: traditional search engine volume is expected to plummet by a staggering 25% by 2026, with search marketing losing significant market share to AI chatbots and other virtual agents. If
The best content marketers are always looking for new tools in their tool kit. Here’s a roundup of some recent insights that can help you improve performance. 👉 Beyond Backlinks: E.E.A.T. — Your Guide to Authority in 2024 SEO While backlinks remain a crucial ranking factor, Google’s algorithms are increasingly prioritizing content from credible sources and
A new study by Authoritas reveals that Google’s planned integration of AI-generated search results, called Search Generative Experience (SGE), will significantly impact organic search rankings and traffic. The study analyzed 1,000 commercial search queries and found that SGE content appears for 86.8% of keywords, pushing down the first organic result by over 1,500 pixels on average.
The SEO landscape is constantly shifting, and keeping up with the latest trends can feel like chasing a moving target. While backlinks remain a crucial ranking factor, Google’s algorithms are increasingly prioritizing content from credible sources and established authors. This is where the concept of E.A.T. (Expertise, Authoritativeness, and Trustworthiness) takes center stage. But for
Laura Ramos, VP & Principal Analyst at Forrester says B2B marketers are in a wild ride in 2024. While generative AI is playing a big role already, look for increased deployment in product launches in the coming year. But… there’s a significant downside to AI content as well. “Thinly customized generative AI content will degrade
Another reason to hire a writer and fact-checker for your AI and avoid embarrassment like this, this, this, or this. Vectara analyzed major language models, testing the accuracy on 1,000 texts and released the results. This evaluates how often an LLM introduces hallucinations when summarizing a document. Updated 11/1/23 Model Accuracy Hallucination Rate Answer Rate
When people engage with your brand, what do you want them to experience? Confidence, friendliness, expertise, dependability? That emotional experience stems from your brand voice. Your brand voice encompasses the distinctive tone, style, and personality you convey through all content interactions. It’s expressed through word choice, perspective, storytelling, visuals, and more. A consistent, unified voice
AI is making a massive impact already and adoption is growing at a staggering rate. The AI market is forecast to grow from $150 billion in 2023 to $1.3 trillion by 2030 with an annual growth rate of nearly 37%. During that period, AI is expected to add a net 21% increase in GDP in
As we move into 2023, Google’s algorithm continues to evolve, so it’s important to focus on the on-page factors that their quality raters and bots analyze most closely when evaluating pages. Optimize Title Tags for Higher Click-Through Rates One of the most important page elements to optimize is your title tag. The title is displayed
Here’s another sign that you’re not really in control of your brand on social media. Imagine you score a great username or handle for your social media account. You tend to it regularly, planting seeds and watching it grow. One day, you have half a million users that subscribe. And then… < poof > It’s
On-page optimization remains crucial for ranking highly and driving organic traffic. With Google’s algorithms becoming increasingly advanced, it’s important to focus on proven, high-impact on-page SEO tactics. In this post, we’ll count down the 10 most effective on-page SEO techniques to deploy in 2023. Master these areas, and you’ll be well on your way to
Many SEOs take a scattered approach to keyword targeting, optimizing for disparate terms without a cohesive strategy. This leads to fragmented efforts and inconsistent rankings. A better approach is to use topic clustering to group semantically related keywords together. By organizing keywords into clusters around high-level topics and sub-topics, you can target more efficiently and
Catchy, provocative headlines are the key to driving traffic and clicks online. But going overboard with hype and exaggeration can backfire, damaging your credibility and turning off readers. Here are some tips for writing strong headlines that attract attention without resorting to cheap clickbait tricks. Focus on Providing Real Value The best headlines make a
Google has revised its privacy policy, explicitly stating its stance on using all online content for training its AI models. The increasing popularity and utilization of generative AI models have raised complex questions concerning copyright, content ownership, and artistic freedom. With its recent update, Google is set to contribute to this ongoing controversy. Google’s privacy
Question: What is search engine optimization (SEO)? Answer: Search engine optimization (SEO) is the practice of optimizing websites and web pages to improve their visibility and ranking on search engine results pages (SERPs). It involves various techniques and strategies to enhance website structure, content relevance, and authority, ultimately driving organic (non-paid) traffic from search engines.
When it comes to SEO, linking is a key component of optimizing your website or blog for search engines. One question that often arises when it comes to linking is whether or not it’s okay to link to the same source multiple times in the same article. Can Be Beneficial First and foremost, it’s important
Google search results typically show a few lines of text that describe the content on a web page. These descriptions, also known as snippets, are designed to provide users with an idea of what they can expect to find on a particular page. As a website owner or blogger, it’s important to have your content
Marketers are already shifting marketing dollars early in 2023. A survey of marketing professionals by Advertising Perceptions via Marketing Dive showed that nearly two-thirds of marketers said they were moving dollars to higher-performing channels. That’s not surprising as the number of channels has exploded over the past few years. With linear TV now standing alone
With all the buzz about AI tools like ChatGPT generating content, I want to offer a word of warning for people using AI detection tools. They don’t work. It’s as simple as that. I’ve now tested more than 100 different articles on several different AI checkers including the most popular ones on the market to
One of the keys to getting engagement is to increase activity and distribution. LinkedIn provides broader distribution to posts that get early engagement when first posted. One way to do that is to encourage friends and co-workers to comment and engage. One friend I have has fostered a small network of people that post on
According to a study of nearly 10,000 companies, data privacy security company CYTRIO reports the marjority of companies have still not taken proactive measures to comply with the California Consumer Privacy Act (CCPA). CCPA and the enhanced CPRA becomes fully enforceable on January 1, 2023 and includes employees’ rights to their personal data. “Companies should
So much of content writing today focuses on top-of-the-funnel (ToFu) content or middle-of-the-funnel (MoFu) content. Each has its role in driving people through the customer journey and nurturing them. But less attention is paid to the bottom of the funnel content Top of the Funnel Top of the funnel content is about generating leads and
Every once in a while someone asks me what tools I use to write on my website. I’m using WordPress like just about everyone else. WordPress powers 34% of all websites worldwide in and accounts for 60% of Content Management Systems in use. There were more than 455 million WordPress sites online in 2021. I use a
I know I’m not the first to point this out, but tracking by websites is out of control. After an hour of being online today, all at mainstream websites, I somehow managed to accumulate more than 8,000 trackers. After clearing it, a journey to a news website, a Google search, and a visit to an
The latest update to the iOS operating system for iPhone and iPads may cause a big change in email open rates. iOS 15 lets users opt-in to a mail privacy protection feature. If users do so, it will block email senders from being able to get information about how users interacted with the email. Surprisingly,
There’s been an incredible explosion in high-paying marketing jobs that are now available to work remotely. Data scientists from Ladders, a website focused on six-figure jobs, reported a 1,985% increase from January of 2020 to September of 2021 in remote marketing jobs. Based on independent research and overall market trends, the company projects that by
Taking on Facebook Groups and Reddit threads, Twitter has announced Communities. Now in testing, Twitter is adding communities based around content themes. “Imagine an alternative timeline where everyone just gets you…” Twitter posted in making the announcement. Twitter showed examples including: Plant lovers Black women photographers Sneakerheads Crypto Skincare Traveling solo It will take some