A new study by Authoritas reveals that Google’s planned integration of AI-generated search results, called Search Generative Experience (SGE), will significantly impact organic search rankings and traffic. The study analyzed 1,000 commercial search queries and found that SGE content appears for 86.8% of keywords, pushing down the first organic result by over 1,500 pixels on average.
The SEO landscape is constantly shifting, and keeping up with the latest trends can feel like chasing a moving target. While backlinks remain a crucial ranking factor, Google’s algorithms are increasingly prioritizing content from credible sources and established authors. This is where the concept of E.A.T. (Expertise, Authoritativeness, and Trustworthiness) takes center stage. But for
Google has revised its privacy policy, explicitly stating its stance on using all online content for training its AI models. The increasing popularity and utilization of generative AI models have raised complex questions concerning copyright, content ownership, and artistic freedom. With its recent update, Google is set to contribute to this ongoing controversy. Google’s privacy
A new study by Clario Tech has analyzed which tech giants are wealthier than entire countries! Tech giant, Apple dominates global industry and has reached a colossal value of $2.2 trillion. This study shows just how large Apple and other tech giants would be if they were recognized countries on Earth. Looking at GDP versus market capitalization
It’s going to be a very long time before the government gets a day in court against the big tech firms, at least if you look at the Department of Justice complaint against Google as an indication. The tentative trial date for court action is September of 2023. “If anybody thought we would be getting
Google says people asked “Why” in searches more than ever before. They also asked “What day is it?” a lot. Overall, here are the top five searches in 2020 in the US. Election results Coronavirus Kobe Bryant Coronavirus update Coronavirus symptoms Globally, results were similar: Coronavirus Election results Kobe Bryant Zoom IPL Top searches in
“Our investigation leaves no doubt that there is a clear and compelling need for Congress and the antitrust enforcement agencies to take action that restores competition, improves innovation, and safeguards our democracy.” Rep. David Cicilline After reviewing more than 1.3 million internal documents and interviewing more than 240 people and three dozen antitrust experts, and
We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use to track you as you
Facebook is publicly ramping up the battle with the Australian government over pending legislation that would force it to pay royalties for use of copyrighted news content. It’s a battle being watched closely in both media and tech circles because the implications go farther than just what’s happening in Australia. The tech giants likely fear
Nearly half of Americans now believe major tech companies should face more regulation. That was one key finding in a new survey by the Pew Research Center. The survey was released as a House Judiciary Committee is looking into tech companies. Specifically, they are examining anti-trust concerns. Google, Facebook, Amazon, and Apple were expected to
Google and Deloitte combined forces to look at mobile load times for 30 days across four verticals: Retail Luxury Travel Lead generation (such as insurance or auto sites) The results, published in a Whitepaper titled “Milliseconds make Millions,” were clear: 1. Faster sites mean more customers will reach checkout 2. Faster sites encourage people to
When you look at the top line results of the survey from Morning Consult, it’s scary. Only 8% of American have a lot of trust in the news media. Media does better than just a few others: The US Government, Wall Street, and Hollywood which rank at the bottom of the list. American, in general,
You’ve probably never heard of it, but a new protocol called DOH could be a game-changer for online privacy. DOH stands for DNS-over-HTTPS. It would encrypt DNS traffic within your browser and hide requests and responses. When you enter a website’s URL into a web browser, it’s sent to the internet as a DNS request.
“With the latest advancements from our research team in the science of language understanding–made possible by machine learning–we’re making a significant improvement to how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search,” said Pandy Nayak, VP of
We’ve seen it play out too many times. One news outlet puts significant resources into reporting a story. As soon as it goes online, it’s being reported by other media. The place that broke the story quickly cedes control as higher- rated websites rank higher in search. Often, cloned copies of the same wire service
“Facebook’s infringements of the 2011 consent decree and its pattern of violating user trusts have been both vast and brazen.” – Letter to FTC from Sen. Ed Markey (D-Massachusetts), Sen. Richard Blumenthal (D-Connecticut), Sen. Josh Hawley (R-Missouri) The Senators are reacting to word that’s leaked out that Facebook will by hit with a record $5
Here’s an idea: tech companies pay you for the data you provide. State lawmakers in California, led by Gov. Gavin Newsom have proposed assessing a financial value on the personal data companies collect about their users. The LA Times reports that there is a research team looking at the issue to create a so-called “data
Facebook’s gotten a lot of attention lately by legislators and regulators, but now the attention is shifting towards Google. The Justice Department is focusing on advertising and search, but the exact focus is unclear according to the Washington Post. CNBC reports that investigation is about whether the tech company violated laws to ensure fair competition
New copyright rules have been voted in by the European Parliament that could be a major disruptor for Google, YouTube, and other digital platforms. Musicians and content creators have pushed for the legislation. Others argue that it destroys user-generated content. Here are the two clauses that are generating the attention: Article 11 requires search engines
If you’re one of those folks (like me) that embraced Google+ when it started out, you may have been surprised (like me) when the company announced it was shutting down. It was an ambitious project for the internet giant, but they admitted defeat in October. People, it seemed, just didn’t spend much time there. “The
The faster your mobile site loads, the better you’ll look to Google’s robots when it scans your site. Slow-loading websites are now being penalized in the algorithm while fast-loading sites are rewarded. Google recommend your site loads on mobile in 5 seconds or less. Research from Unbounce, however, shows that 85 percent of mobile sites
Amazon is apparently beta-testing a new advertising strategy that leverages its logistics and delivery expertise with its massive treasure trove of consumer data. A report in Axios says Amazon has teamed up with advertisers Maybelline and Folgers to send free samples to users with a predilection for purchasing their products. Analyzing data using AI, Amazon
Two different ruling in privacy cases over use of biometric data called “faceprints.” A federal judge threw out the lawsuit against Google. The judge ruled that the Illinois consumers that sued were unable to prove any damages. Lindabeth Rivera and Jospeh Weiss were the named plaintiffs in a class action suit that claimed Google violated
Google has been hit with a $57 million fine for violations of the EU’s GDRP privacy regulations. CNIL (French data protection regulators) concluded that Google had failed to comply with the law. Lack of Transparency When setting up Android phones, the regulators said Google did not disclose “essential information” to users. This includes things like
The Federal Trade Commission is looking at what could be record-setting fines against Facebook, according to the Washington Post. It has to do with the binding agreement the social media company signed in 2011 to protect personal data. The fine would be for violating that agreement. The biggest fine to date for violating an FTC