For businesses (and marketers) that have relied on search engines to deliver traffic, there’s a big change coming. The folks at Gartner predict a seismic shift: traditional search engine volume is expected to plummet by a staggering 25% by 2026, with search marketing losing significant market share to AI chatbots and other virtual agents. If
The best content marketers are always looking for new tools in their tool kit. Here’s a roundup of some recent insights that can help you improve performance. 👉 Beyond Backlinks: E.E.A.T. — Your Guide to Authority in 2024 SEO While backlinks remain a crucial ranking factor, Google’s algorithms are increasingly prioritizing content from credible sources and
On-page optimization remains crucial for ranking highly and driving organic traffic. With Google’s algorithms becoming increasingly advanced, it’s important to focus on proven, high-impact on-page SEO tactics. In this post, we’ll count down the 10 most effective on-page SEO techniques to deploy in 2023. Master these areas, and you’ll be well on your way to
Many SEOs take a scattered approach to keyword targeting, optimizing for disparate terms without a cohesive strategy. This leads to fragmented efforts and inconsistent rankings. A better approach is to use topic clustering to group semantically related keywords together. By organizing keywords into clusters around high-level topics and sub-topics, you can target more efficiently and
Catchy, provocative headlines are the key to driving traffic and clicks online. But going overboard with hype and exaggeration can backfire, damaging your credibility and turning off readers. Here are some tips for writing strong headlines that attract attention without resorting to cheap clickbait tricks. Focus on Providing Real Value The best headlines make a