Question: What is search engine optimization (SEO)? Answer: Search engine optimization (SEO) is the practice of optimizing websites and web pages to improve their visibility and ranking on search engine results pages (SERPs). It involves various techniques and strategies to enhance website structure, content relevance, and authority, ultimately driving organic (non-paid) traffic from search engines.
Taking on Facebook Groups and Reddit threads, Twitter has announced Communities. Now in testing, Twitter is adding communities based around content themes. “Imagine an alternative timeline where everyone just gets you…” Twitter posted in making the announcement. Twitter showed examples including: Plant lovers Black women photographers Sneakerheads Crypto Skincare Traveling solo It will take some
iOS 14.5 is out and it’s a big deal when it comes to privacy. Apple’s App Tracking Transparency Apple’s app tracking transparency has been the target of public outcry from the folks at Facebook, saying this makes it harder for small businesses to track customers and will drive up digital ad prices. Privacy advocates applauded
We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use to track you as you
SOURCE: News Release U.S. Sen. John Thune (R-S.D.), chairman of the Subcommittee on Communications, Technology, Innovation and the Internet, and Sen. Brian Schatz (D-Hawaii), ranking member of the subcommittee, in introducing the Platform Accountability and Consumer Transparency (PACT) Act, new bipartisan legislation to update Section 230 of the Communications Decency Act. The PACT Act would
January 2020 brings a new year and a new decade. It also brings new privacy laws for business. Have you made the changes you need to avoid being out of compliance? CCPA California’s CCPA (California Consumer Privacy Act) is one of the strictest laws in the U.S. and goes into effect in January 2020. Businesses
Let’s say you were able to positively identify more than 15,000 fake social media accounts. You reported a significant number of them to social media platforms as fake. Nearly a month later, who many do you think would still be on the platform? If you said 95% of the fake accounts were remaining online, you’d
You’ve probably never heard of it, but a new protocol called DOH could be a game-changer for online privacy. DOH stands for DNS-over-HTTPS. It would encrypt DNS traffic within your browser and hide requests and responses. When you enter a website’s URL into a web browser, it’s sent to the internet as a DNS request.
Mary Meeker is a venture capitalist and former Wall Street security analyst. She’s ranked by Forbes as one of the top 100 most powerful women in the world. When she unveils her annual presentation on Internet trends, it makes news. This year’s report is no different. You read the full report here: Internet_Trends_2019. It’s 333 pages
It seems so simple. How hard is it to get your name, address, phone number, and website URL right online? Apparently, it’s not so easy. A new study by Uberall and reported in Search Engine Journal analyzed 73,000 online business location listings in the Boston metro area. They found nearly half are inaccurate or missing
TikTok has been downloaded more than 100 million times in the U.S. and claims 500 million monthly active users. The social video app has surpassed Facebook when it comes to downloads. Facebook responded by launching Lasso, a similar product to try to compete. https://youtu.be/mlGS-WKCizU If you haven’t seen these videos, they are a departure from what
The promise of digital was more transparency and access to metrics that demonstrate whether something is working or not. Too often, though, the metrics establish action without establishing conversions. In other words, the metrics show that someone clicked on an ad, but doesn’t demonstrate whether they bought the product. Clicks are great, but making the
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake? Studies generally suggest that, year