Maps Reimagined if Streaming Services Were Countries

A new study by Mackeeper has analyzed which streaming services are bigger than entire countries! The US dominates global tech and is home to the majority of tech giants including streaming services, but this study shows which of these mammoth services are bigger than countries by comparing population to subscriber count. Throughout the pandemic, most

Mobile Speed is Crucial in Today’s Mobile World

Google and Deloitte combined forces to look at mobile load times for 30 days across four verticals: Retail Luxury Travel Lead generation (such as insurance or auto sites) The results, published in a Whitepaper titled “Milliseconds make Millions,” were clear: 1. Faster sites mean more customers will reach checkout 2. Faster sites encourage people to

Internet Trends 2019: Mary Meekers’ Annual Report Shows Big Changes

Mary Meeker is a venture capitalist and former Wall Street security analyst. She’s ranked by Forbes as one of the top 100 most powerful women in the world.   When she unveils her annual presentation on Internet trends, it makes news. This year’s report is no different.  You read the full report here:  Internet_Trends_2019.  It’s 333 pages

For Online Reviews, Recency Matters

Online reviews matter.  92% of consumers say they look at reviews.  68% say positive reviews increase their trust. In addition to looking for positive reviews, we now know that consumers also value recent reviews in far greater numbers.  85% of those surveyed say that reviews dated more than three months old are no longer relevant.

Optimizing Ad Performance: Measuring ROI for Digital Campaigns

The promise of digital was more transparency and access to metrics that demonstrate whether something is working or not.  Too often, though, the metrics establish action without establishing conversions.  In other words, the metrics show that someone clicked on an ad, but doesn’t demonstrate whether they bought the product.  Clicks are great, but making the

How Much of the Internet is Fake?

Seriously.  If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake? Studies generally suggest that, year