AI’s Impact on SEO and Content: March Roundup Here are eight articles worth your time to understand how AI is impacting SEO and content marketing in 2024. 🎆 “How AI Will Revolutionize The Future Of SEO” by Alex Bider (Forbes) This article discusses how AI-powered search algorithms, improved keyword research, and content optimization are transforming SEO.
A new study by Authoritas reveals that Google’s planned integration of AI-generated search results, called Search Generative Experience (SGE), will significantly impact organic search rankings and traffic. The study analyzed 1,000 commercial search queries and found that SGE content appears for 86.8% of keywords, pushing down the first organic result by over 1,500 pixels on average.
Google has revised its privacy policy, explicitly stating its stance on using all online content for training its AI models. The increasing popularity and utilization of generative AI models have raised complex questions concerning copyright, content ownership, and artistic freedom. With its recent update, Google is set to contribute to this ongoing controversy. Google’s privacy
The latest update to the iOS operating system for iPhone and iPads may cause a big change in email open rates. iOS 15 lets users opt-in to a mail privacy protection feature. If users do so, it will block email senders from being able to get information about how users interacted with the email. Surprisingly,
There’s been an incredible explosion in high-paying marketing jobs that are now available to work remotely. Data scientists from Ladders, a website focused on six-figure jobs, reported a 1,985% increase from January of 2020 to September of 2021 in remote marketing jobs. Based on independent research and overall market trends, the company projects that by
Google’s cookieless future needs a little more time. The plan by Google to block third-party cookies in Chrome has been put on hold. For now. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” Vinay Goel, Google Privacy Engineering Director announced via
For years, many in the advertising community have maintained that consumers want targeted marketing with relevant advertising. It appears, however, that as consumers get an increased say in how they are targeted, that idea isn’t holding up. When Apple updated its iOS operating system for iPhones and iPads, it came with an opt-in component. That
iOS 14.5 is out and it’s a big deal when it comes to privacy. Apple’s App Tracking Transparency Apple’s app tracking transparency has been the target of public outcry from the folks at Facebook, saying this makes it harder for small businesses to track customers and will drive up digital ad prices. Privacy advocates applauded
With people stuck inside their home, they relied on technology to stay connect more than ever. Businesses had to adapt to this online shift. It resulted in new online habits and the way people used the internet in 2020. A study done by the UK Domain has revealed the top 100 websites for 2020 and
We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use to track you as you
The California Consumer Privacy Act (CCPA) went into effect on January 1st, but enforcement efforts were put on hold until July 1, 2020. Now that the deadline has passed, CA AG Xavier Becerra has issued warning letters to companies over alleged violations as reported by MediaPost. It’s the toughest law enacted in the U.S. so
If you’re looking for hard data on what’s happened to brands that increased or decreased marketing during and after a crisis or recession, I’ve compiled the results of 11 studies into this article. Every single one shows the same thing: the companies that stayed the course or increased their marketing efforts grew at significant rates
Consumer research and strategy company Magid works with brands and media companies and has been tracking media consumption and consumer attitudes for decades. Their April research shows significant opportunities for brands and publishers: 69% of consumers say they are trying new brands right now. This represents an incredible opportunity for businesses to change perceptions and
“Local news is in a state of crisis,” said a letter written by a group of 19 Senators in a letter to Senate leadership. The senators warn that the widespread impact of the COVID-19 pandemic – including plummeting advertising revenue – could decimate local and regional news outlets even as communities have become increasingly reliant
You may not be thinking about advertising right now, but it may be smart to give it some thought. What you do today, can impact your business for the long-term
January 2020 brings a new year and a new decade. It also brings new privacy laws for business. Have you made the changes you need to avoid being out of compliance? CCPA California’s CCPA (California Consumer Privacy Act) is one of the strictest laws in the U.S. and goes into effect in January 2020. Businesses
5G is coming soon to a neighborhood near you. As telecoms build out their 5G networks and start to look at services, the Wall Street Journal reports that it will likely cost you more. The cost to build out 5G nationwide is enormous. Companies are spending billions. 5G waves don’t travel as far on their
You’ve probably never heard of it, but a new protocol called DOH could be a game-changer for online privacy. DOH stands for DNS-over-HTTPS. It would encrypt DNS traffic within your browser and hide requests and responses. When you enter a website’s URL into a web browser, it’s sent to the internet as a DNS request.
With the increased attention focused on OTT (Over-the-top) TV and streaming services, there are some interesting trends developing. 65% of US consumers say they stream content at least once a week. Two-thirds say they stream more video online than they watch of broadcast, cable, or satellite, according to Horowitz Research’s Focus OTT & SVOD 2019
Many D2C brands are moving digital dollars back to traditional marketing channels. Rising costs of digital mediums Need to build brand awareness, trust, and credibility They are finding out that the direct response type campaigns that can work on search and social media channels will only take you so far. “As you evolve,” Melanie Travis,
New privacy laws on the world stage are impacting businesses that have any online presence and capture personally-identifiable data. GDPR The EU’s General Data Protection Regulation (GDPR) has already had a significant effect on companies doing business in the EU or doing business with EU residents. It’s affected most U.S. based companies that have any
Mary Meeker is a venture capitalist and former Wall Street security analyst. She’s ranked by Forbes as one of the top 100 most powerful women in the world. When she unveils her annual presentation on Internet trends, it makes news. This year’s report is no different. You read the full report here: Internet_Trends_2019. It’s 333 pages
Facebook is changing the way it ranks video on its social media platform. Three factors that will impact video rankings and affect distribution. Loyalty and intent Video and viewing duration Originality Loyalty and intent Intent and repeat viewership are important factors we consider when surfacing videos to people in News Feed. Going forward, FB will
“I understand that many people don’t think Facebook can or would even want to build this kind of privacy-focused platform — because frankly we don’t currently have a strong reputation for building privacy protective services and we’ve historically focused on tools for more open sharing,” wrote Facebook CEO Mark Zuckerberg. “But we’ve repeatedly shown that
For businesses that rely on Facebook’s micro-targeting options, there’s a significant change coming. To settle pending lawsuits for violations of federal law, Facebook will take away some targeting options for advertisers. These targeting options violated federal Fair Housing, Employment, and Credit laws by discriminating against protected classes. Advertisers targeting jobs, housing, or credit will not
Quick Read: Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive SOURCE: Engagement Labs Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer
New advancements in AI-based search, including voice search, are fundamentally changing the way people interact with brands. Research from Yext Inc and Vanson Bourne shows marketers are struggling to evolve quickly enough for this new reality: only 8% of marketers believe their organization’s brand management strategy is completely effective to manage emerging technology and changing
One of the hardest things to do in transforming an organization to a digital world is getting cross-department support. Traditional boundaries between sales, marketing, IT, customer service, online and offline staff, impede these efforts. It’s tough to get everybody rowing the same way when they still have to take care of the legacy business every