On-page optimization remains crucial for ranking highly and driving organic traffic. With Google’s algorithms becoming increasingly advanced, it’s important to focus on proven, high-impact on-page SEO tactics. In this post, we’ll count down the 10 most effective on-page SEO techniques to deploy in 2023. Master these areas, and you’ll be well on your way to
With all the buzz about AI tools like ChatGPT generating content, I want to offer a word of warning for people using AI detection tools. They don’t work. It’s as simple as that. I’ve now tested more than 100 different articles on several different AI checkers including the most popular ones on the market to
We’ve heard so much about cord-cutting in the past few years. As streaming has increased, broadband-only homes are on the rise and now make up as much as 37% of homes, according to Kagan. If you’re wondering why those still paying for satellite or cable haven’t joined the cord-cutter movement, we have the answer: News. The majority
Call it the attack of the bots. The majority of tweets linking to the most popular websites are not handled by human beings, but bots that post content without human involvement. That’s the findings of a Pew Research Center random sampling of 1.2 million tweets last year to answer this question: “What proportion of tweeted
Consumers spent way more time watching video in 2019 compared to previous years, according to a Parks Associates study reported in Fierce Video. Video consumption rose by 33% in 2019 compared to 2018. When it comes to where people watch video, TV still ranks as the #1 destination. TV sets account for more than half
Once again, consumers cited traditional television advertising as having the strongest influence on their purchasing behavior, greater than the influence of all other media combined. That was the key takeaway from a research study, 2019 Purchase Funnel, conducted by GfK which measured the influence of media on consumers during their purchase decision-making process. Other key
If you’re hoping organic search is the way to increase conversions on Google, we’ve got some sobering news for you: organic search on Google is producing just 22% of site visits, according to the new 3Q 2019 Digital Marketing Report from Merkle. Here are a few of the others insights from the report. Paid Search
We’ve seen it play out too many times. One news outlet puts significant resources into reporting a story. As soon as it goes online, it’s being reported by other media. The place that broke the story quickly cedes control as higher- rated websites rank higher in search. Often, cloned copies of the same wire service
When the TVB (Television Bureau of Advertising) puts out a study that says TV ads are the best marketing solution for businesses, some critics say the results are skewed because it’s a TV-focused organization. If that happens in the future, you can now point to the survey done by the IAB (Interactive Advertising Bureau). They
It seems so simple. How hard is it to get your name, address, phone number, and website URL right online? Apparently, it’s not so easy. A new study by Uberall and reported in Search Engine Journal analyzed 73,000 online business location listings in the Boston metro area. They found nearly half are inaccurate or missing
Thanks to Facebook and Google, we all have access to more data than we probably should have access to in real life. The field of advertising in particular is becoming very inappropriate in certain cases, pushing digital marketing tactics to their ethical limits. Read More: The Ethical Troubles Of Digital Marketing Tactics
Ever wonder why certain posts show up in your Facebook feed and others never do? Facebook is hoping to be able to give you some insight into that with its new “Why am I seeing this post?” tool. When you’re looking at a post, click the three dots in the upper right hand corner of
Yes, there’s a fair amount of viewing these days on mobile phones, tablets, laptops, and desktop computers, but 70% of all viewing is still through the TV set. A survey of OTT consumers conducted for Nevion reports that 70% of those responsing still watch the majkority of programming on TV. Only 20% regularly watch content
As simple as it may seem, a successful post-click optimization strategy will turn a more significant percentage of your company’s website traffic into profit by effectively engaging your potential customers after they’ve clicked on your sponsored post or advertisement, according to digital marketing firm fishbat. Here’s what else they had to say: Social media channels
Amazon is apparently beta-testing a new advertising strategy that leverages its logistics and delivery expertise with its massive treasure trove of consumer data. A report in Axios says Amazon has teamed up with advertisers Maybelline and Folgers to send free samples to users with a predilection for purchasing their products. Analyzing data using AI, Amazon
Seriously. If you haven’t read Max Reed’s article “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually” yet, stop what you’re doing and do it right now. Here are just a few of the gems Reed lays out: How much of the internet is fake? Studies generally suggest that, year