Certain things confuse me. Are more companies rushing to use AI to create content? Yes. A Deloitte survey shows that marketers are facing a constant demand for content — which increased by about 150% in 2023 — but they are only able to meet the demand about half the time. So, many have turned to
AI’s Impact on SEO and Content: March Roundup Here are eight articles worth your time to understand how AI is impacting SEO and content marketing in 2024. 🎆 “How AI Will Revolutionize The Future Of SEO” by Alex Bider (Forbes) This article discusses how AI-powered search algorithms, improved keyword research, and content optimization are transforming SEO.
For businesses (and marketers) that have relied on search engines to deliver traffic, there’s a big change coming. The folks at Gartner predict a seismic shift: traditional search engine volume is expected to plummet by a staggering 25% by 2026, with search marketing losing significant market share to AI chatbots and other virtual agents. If
Laura Ramos, VP & Principal Analyst at Forrester says B2B marketers are in a wild ride in 2024. While generative AI is playing a big role already, look for increased deployment in product launches in the coming year. But… there’s a significant downside to AI content as well. “Thinly customized generative AI content will degrade
Another reason to hire a writer and fact-checker for your AI and avoid embarrassment like this, this, this, or this. Vectara analyzed major language models, testing the accuracy on 1,000 texts and released the results. This evaluates how often an LLM introduces hallucinations when summarizing a document. Updated 11/1/23 Model Accuracy Hallucination Rate Answer Rate