You can’t go online without bumping into an article about how the coronavirus pandemic (COVID-19) has changed everything and how it’s all changed forever.
When it comes to marketing, however, just 13% of marketers surveyed think COVID-19 has permanently changed branding, according to a study by Bynder. 57% agree that there will be a lasting impact, but it won’t be a transformative one. More people think it’s a short-term issue and things will get back to normal soon (17%) than think it’s changed forever.
Study by Bynder in Marketing Profs
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