Google’s cookieless future needs a little more time. The plan by Google to block third-party cookies in Chrome has been put on hold. For now.
“While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,”
Vinay Goel, Google Privacy Engineering Director announced via blog post.
So, cookies aren’t dead yet. They got a reprieve in Chrome — the world’s most popular browser — until sometime in 2023.
Here’s the new timeline for rollout, per Google.
Stage 1 (Starting Late-2022)
Once testing is complete and APIs are launched in Chrome, we will announce the start of stage 1. During stage 1, publishers and the advertising industry will have time to migrate their services. We expect this stage to last for nine months, and we will monitor adoption and feedback carefully before moving to stage 2.
Stage 2 (Starting Mid-2023)
Chrome will phase out support for third-party cookies over three months finishing in late 2023.
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