Despite What You Hear, TV is still the Dominant Medium

Advertising, Branding, Business, Consumer, Digital, OTT, Pay TV (Cable, Satellite), Video, , , , ,

Despite all the talk about cord cutting, streaming, social media, and digital marketing, it’s easy to forget that TV remains the dominant medium.

Here are four facts that demonstrate the continued power of television as the dominant medium.

  1. People spend more time with TV than computers, smartphone, and tablets combined… by a factor of 5x.
  2. When people are on digital devices, they spend almost as much time streaming TV as they do on social media.
  3. Popular syndicated shows, such as Judge Judy and Jeopardy! have more people watching ads in 30 minutes than all of the people watching all videos on YouTube on any day.
  4. TV reaches more people in a day than YouTube and Netflix reach in a month.

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