The volume and frequency of cyberattacks targeting government resources and critical infrastructure continue to escalate at an alarming rate. Governments worldwide face an evolving and increasingly sophisticated threat landscape, making cybersecurity a top priority.
Even if you have the proper security in place in your organization, the suppliers you work with — and their vendors — may not. If the proper security controls
A study of 10,000 search queries focusing on AI search results by researchers from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi found that you can improve visibility by:
- Citing sources by name
- Adding statistics
- Adding quotes
“Specifically, our top-performing methods, Cite Sources, Quotation Addition, and Statistics Addition, achieved a relative improvement of 30-40%,” the study’s authors concluded. “These methods require minimal changes but significantly improve visibility.”
The researchers tested various combinations with varying results. Specifically, adding statistics and quotes showed “strong performance improvements across the board.”
The study also noted how making minor changes to content can show marked improvement.
The authors believe this approach can help content creators of all sizes and not just the largest entities. In their words, “…the application of GEO methods presents an opportunity for these content creators to significantly improve their visibility in Generative Engine responses. By enhancing their content with GEO, they can reach a wider audience, leveling the playing field and allowing them to compete more effectively with larger corporations.”
What doesn’t work? According to the GEO: Generative Engine Optimization study, keyword stuffing has a significant negative effect.
H/T SearchEngineLand
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