Marketing

FEATURED SAMPLES

BRANDING VS. Lead GEN

Brand Awareness vs Lead Generation: Which One Should You Prioritize?

Successful marketing is about building trust with potential customers and then motivating them to act. The more familiar a prospect is with your company and the more favorable they view you, the more likely they are to engage with you. .

PERSONALIZATION

Why Customized Email Campaigns Drive Results

There are 347 billion emails sent every day. The average person gets 121 emails a day, nearly half of which are spam, so it’s not surprising that marketing emails often get overlooked or even deleted without ever getting opened. So, how do you cut through the clutter and make sure your email is read?

AD SPEND OPTIMIZATION

How To Improve Your ROAS (Return on Ad Spend)

ROAS helps you determine whether campaigns, platforms, channels and strategies are meeting your goals. Without measurement, it’s too easy to waste your precious ad dollars. One study estimated that advertisers are wasting more than $94 million per quarter due to a combination of poor ad targeting, ad placement and improper attribution.

MARKETING TEAMS

How to Organize Marketing Teams for Effective Campaign Execution

Choosing the right structure for your marketing team takes a little thought. Maybe you’ve been doing it a certain way for some time or you’ve had disruptions due to team members leaving, layoffs, cutbacks, or remote/hybrid work arrangements. Regardless, it’s time to take a fresh look at the way your marketing teams are organized to create effective campaigns.

GEN Z / GEN ALPHA

Marketing to the Next Generation of Banking Customers

If you want to reach the next generation of banking customers, you’re going to need to face up to one simple fact: you’re doing it wrong. As an industry, we’re saying the wrong things, on the wrong channels, and using the wrong media.

SUPPLY CHAIN MARKETING

7 Lead Generation Best Practices for Supply Chain Operations

By targeting the best prospects, nurturing relationships, and converting them into customers, you can produce sustainable growth for your supply chain operations. However, this requires much more than cold calling or sending out generic emails to be successful..

VIDEO CONTENT

How to Repurpose Existing Video Content for Maximum Reach

About 82% of internet traffic these days is video. So, it’s no surprise that organizations are leveraging video to reach their customers. Video marketing is a powerful way to capture attention and drive engagement.

VIEW FULL PORTFOLIO